So I can't get the whole self-promotion concept out of my head.
All the cool kids I know are doing serials. Really damn fantastic serials. It makes a girl jealous. ;) I really like the idea, too. What's not to like? You have to write regularly. You can keep the fun going as long as you like. It gets your style "out there." And it's something for the fans (crosses fingers, knocks on wood, etc). All around cool stuff.
I've been playing around with some concepts, and frankly, I think I may need to up the meds a bit. My two best are a zombie western and space pirate redux of a story I wrote when I was sixteen. Yeah, I know, I have issues.